Monthly Archives: March 2011

Tracking Offline Conversions for Local SEO

March 30, 2011

We have certainly seen a trend over the last one to two years where Google is focusing on more personalized search and an increasing focus … read more

Yahoo! Search Direct

March 26, 2011

What is Search Direct? Yahoo! announced search direct, a new beta product launched in the United States which is similar to Google Instant, but extends … read more

Yahoo! Search Assist

March 25, 2011

What is Search Assist? Yahoo! announced search assist, a new beta product launched in the United States which is similar to Google Instant, but extends … read more

Google Shows True Colors With BeatThatQuote Spam

March 23, 2011

Guidelines are pushed as though they are commandments from a religious tome, but they are indeed a set of arbitrary devices used to hold down … read more

Google’s Cat & Mouse SEO Game

March 23, 2011

This infographic highlights how Google’s cat and mouse approach to SEO has evolved over the past decade. One of the best ways to understand where … read more

Conversion Optimization Book Review

March 23, 2011

Conversion optimization is an ongoing concern for serious businesses. When viewed in the shadow of a big change like Google’s recent Panda Farmer update, optimizing … read more

Book review of Conversion Optimization: The Art and Science of Converting Prospects to Customers

March 21, 2011

Conversion optimization is an ongoing concern for serious businesses. When viewed in the shadow of a big change like Google’s recent Panda Farmer update, optimizing … read more

How Google Destroyed the Value of Google Site Search

March 18, 2011

Do You Really Want That Indexed? On-demand indexing was a great value added feature for Google site search, but now it carries more risks than … read more

Poke The Box Review

March 18, 2011

I received this book in the mail. It’s nice to be sent books. And it’s by Seth! The book is called Poke The Box. It’s … read more

Is the Huffington Post Google’s Favorite Content Farm?

March 13, 2011

I was looking for information about the nuclear reactor issue in Japan and am glad it did not turn out as bad as it first … read more

A Thought Experiment on Google Whitelisting Websites

March 13, 2011

Google has long maintained that “the algorithm” is what controls rankings, except for sites which are manually demoted for spamming, getting hacked, delivering spyware, and … read more

Doorway Pages Ranking in Google in 2011?

March 13, 2011

When Google did the Panda update they highlighted that not only did some “low quality” sites get hammered, but that some “high quality” sites got … read more

Quick & Dirty Competitive Research for Keywords

March 13, 2011

There are so many competitive research tools on the market. We reviewed some of the larger ones here but there are quite a few more … read more

The Problem With Following Prescription

March 13, 2011

You can’t learn great SEO from an e-book. Or buying software tools. Great SEO is built on an understanding. Reducing SEO To Prescription One of … read more

Google Update Panda

March 13, 2011

Google tries to wrestle back index update naming from the pundits, naming the update “Panda”. Named after one of their engineers, apparently. The official Google … read more

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