Monthly Archives: September 2012

Insulating Ourselves From Google's Whims

September 27, 2012

Ranking well for our chosen keywords involves putting in a lot of effort up front, with no guarantee of ranking, or reward. Even if we … read more

3 Reasons Google Won’t Offer Car Insurance Comparisons in the US Anytime Soon

September 22, 2012

The following is a guest column written by Rory Joyce from CoverHound. Last week Google Advisor made its long-awaited debut in the car insurance vertical … read more

Nailing Down Opportunities

September 21, 2012

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty If you’re one of the many webmasters feeling hammered … read more

Comparing Backlink Data Providers

September 14, 2012

Since Ayima launched in 2007, we’ve been crawling the web and building our own independent backlink data. Starting off with just a few servers running … read more

Change Your Offer Without Changing Your Product

September 13, 2012

Have you been selling a product or service for some time, but think you might need to do something new to keep up with the … read more

Three Ways To Break Down A Market

September 12, 2012

Ford said “give the customer any color they want, so long as it is black”. This strategy worked for a while, because people just wanted … read more

Pitching Search Marketing In Traditional Marketing Terms

September 9, 2012

For those selling search marketing to customers, especially those customers new to the concept of search marketing, it’s often useful to pitch search marketing services … read more

Laying the Groundwork for a Local SEO Campaign

September 7, 2012

Local SEO has the undeserved reputation of being “easy” and “not a lot of work”. The competitiveness of keywords might be less competitive than broader … read more

The Search Power Of Brand

September 4, 2012

In that past, we’ve talked a lot about Google’s brand bias, but no matter how a brand is defined in technical terms, the reality is … read more